Your content operation
is more broken than you think.
I help content-based businesses fix the systems, tech, and workflows holding them back — without the agency markup or the junior-staffer handoff.
Let's TalkWhat I Do
I work with publishers, media companies, and content-first organizations that have outgrown their setup but aren't sure what comes next. That gap — between where you are and where you need to be — is exactly where I operate.
Editorial Systems & CMS
Whether you're on WordPress, Contentful, a franken-stack held together with duct tape and prayer, or evaluating something new — I'll assess what you have, identify what's costing you time and money, and build a path forward.
Tech Strategy & Integration
Connecting your tools is supposed to save you time. When it doesn't, something is wrong. I diagnose the integration problems, automate what should be automated, and help your team stop doing things manually that a script could handle.
Operations & Workflow
Good content operations are invisible. Bad ones slow everything down. I map your workflows, find the bottlenecks, and design systems that scale without adding headcount.
Digital Strategy
Not a buzzword deck — actual strategy. Where your content lives, how it gets distributed, what's working, what's not, and what to build next. Grounded in data, written in plain English.
I'm not a firm. That's the point.
I'm Tom Rader — a Navy Corpsman who spent years deployed with Marine Recon before building a second career in content and digital media. I've worked inside publications, managed editorial systems at scale, and consulted for organizations ranging from bootstrapped startups to established media brands.
When you hire Content Management Solutions, you get me. Not a project manager who relays your requirements to someone in the back. I do the work, I write the docs, I stay on the call, and I tell you what I actually think — even when it's not what you want to hear.
If you need a room full of suits to feel like you're getting value, I'm probably not your guy. If you need someone who will actually fix the problem, let's talk.
Let's figure out if we're a fit.
Tell me what you're dealing with. If it's something I can help with, I'll say so. If it's not, I'll tell you that too — and probably point you somewhere useful.
Initial conversations are free. No pitch deck, no discovery call that's really a sales call. Just a conversation.
Got it. I'll be in touch shortly.